News & Events

06/20/12 06.20.12:

ELIZABETH ARDEN SELECTS FUSION PACKAGING FOR NEW PRODUCT LAUNCH

Fusion Packaging was selected by Elizabeth Arden to design and create a stunning line up of packaging for its latest product launch, Visible Difference.  The line consists of five (5) SKU’s including three (3) 50ml and one (1) 15ml airless bottles from Fusion Packaging’s Wish Collection.  Rounding out the line is a 30ml airless bottle from their Axis line. 

The overall design provided Elizabeth Arden with the sleek, modern packaging they were looking to achieve in their product launch.  Each of the five airless bottles are snow white in color, enhanced with a vacuum metalized pump assembly providing Elizabeth Arden with the prestigious look and feel that their brand is known for and deserves.   

“We worked closely with the Elizabeth Arden team to develop what is truly one of the most beautiful packages on the market today,” says Lesley Gadomski, Vice President of Sales Fusion Packaging.  “This project is a testament of our capabilities and how we help brands establish the look they want so that they have a package that best represents their company and provides them with the shelf recognition they deserve.  We look forward to many more projects with the Elizabeth Arden team in the future”, she added. 

 

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